Long before radio, television and online marketing, direct mail ruled.
Today direct mail has received a bit of a bad reputation. The term “junk mail” isn’t exactly a compliment! Some refer to direct mail as an “old” form of advertising, thinking of direct mail as antiquated or off-target. However, when carefully crafted, directed to the right recipient through good use of learned data or other metrics can deliver results which outshine other methods.
Nothing ever stands still, the gentle rhythm keeps moving forward. We have a responsibility to progress to bring the right benefits to what we offer you. Change a big part of any business or organisation, we’ve helped enough to introduce new concepts or products.
The battle for our attention is real.
Recent research concludes the average smartphone user checks their device 47 times a day! However how much can truly be remembered? In a digitally addicted generation, print brings a burst of fresh air.
Turning prospects to customers is the art of marketing. Understanding the needs, wants, desires of your potential customers is the key to harnessing the right results. Print is one of the under-spoken about tools in the marketing toolkit, so let us unpack it a bit more.
It's often underestimated, the knowledge that us printers have of marketing. We've been a significant part of the marketing toolbox for many years. Equally, we're not a dead marketing method, like some would proclaim, just a time-served tool in the chest of marketing concepts.
The last few weeks have got me thinking a lot about etiquette, especially in business. I’ve read some astounding posts on Linkedin commenting on the current business culture where respect has been devoid, resulting in a despondent professional.
Start a business transaction the right way, and many doors of opportunity will open up....
You’ve probably heard that before and all sorts of boasts which go with it. However, we have a uniquely traditional approach to how we get your image just right.
Knowledge isn’t taught, it’s learnt from experience. Time is the greatest teacher.