Company News

Crowning reasons why Direct Mail is still King!



Long before radio, television and online marketing, direct mail ruled.

Today direct mail has received a bit of a bad reputation. The term “junk mail” isn’t exactly a compliment! Some refer to direct mail as an “old” form of advertising, thinking of direct mail as antiquated or off-target. However, when carefully crafted, directed to the right recipient through good use of learned data or other metrics can deliver results which outshine other methods.


Evolution not revolution!



Nothing ever stands still, the gentle rhythm keeps moving forward. We have a responsibility to progress to bring the right benefits to what we offer you. Change a big part of any business or organisation, we’ve helped enough to introduce new concepts or products. 

A year of learning



At the start of the year, I set out with an objective to seriously engage in some business networking. I had a desire to add more local business into our customer portfolio. It’s fair to say a lot of what I’ve done has cemented my thinking a bit.

The catch-phrases associated with business networking
Givers gain - true to a certain amount, however, sometimes you can give and not gain. It’s not a level playing field out there.
50% social 50% business. Seriously, we’re all here for one purpose - make new business connections.
These are purely tag lines which identify well with the group, depending on who you are and how you fit into cliques depends on how much you get out of them.

Of course, Business Networking has it's own highs and lows, Stuart unpacks the Huddersfield Business Networking scene.

Get Kinaesthetic with your print and outshine the competition!



The battle for our attention is real.

Recent research concludes the average smartphone user checks their device 47 times a day! However how much can truly be remembered? In a digitally addicted generation, print brings a burst of fresh air.

Building your presence



Turning prospects to customers is the art of marketing. Understanding the needs, wants, desires of your potential customers is the key to harnessing the right results. Print is one of the under-spoken about tools in the marketing toolkit, so let us unpack it a bit more.

Marketing basics...



It's often underestimated, the knowledge that us printers have of marketing. We've been a significant part of the marketing toolbox for many years. Equally, we're not a dead marketing method, like some would proclaim, just a time-served tool in the chest of marketing concepts.

Respect and etiquette



The last few weeks have got me thinking a lot about etiquette, especially in business. I’ve read some astounding posts on Linkedin commenting on the current business culture where respect has been devoid, resulting in a despondent professional. 


Start a business transaction the right way, and many doors of opportunity will open up....

More than ink on paper….



You’ve probably heard that before and all sorts of boasts which go with it. However, we have a uniquely traditional approach to how we get your image just right.

Knowledge isn’t taught, it’s learnt from experience. Time is the greatest teacher. 

SMART print... do you?



Whilst anyone in business will know and use the acronym SMART, applying it to your print should be a natural thing? 


Make direct mail work for you..



Looking to boost your marketing response levels, perhaps you're missing out on one of the best trick's in the marketing toolbox - Personalised Direct Mail

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