The position of the brochure has changed, in some customer journeys it appears at a later stage, whilst some it appears at the beginning. Whatever you need from a simple 8 page or something more substantial, we have solutions to inspire.
The simple saddle stitched brochure probably is the most common form of brochure, providing the scope to unpack a product story, or showcase a range of products. Whether a bespoke short run for an exhibition or conference booth, through to the annual product launch mailing, each has its position.
- - Ensure your textual content is absolutely spot on to your audience and meets your strategic sales aspirations – see our section on partners
- - Equally, everyone thinks they are a product photographer, yes you can get really good images off modern technology, however if you are pitching with high aspirations ensure your images are absolutely super – good photography can support not just your brochure but a wealth of marketing actions – see our partners again.
- - Think about the specification of the brochure, a limp characterless feel says what about your organisation?
Current marketing trends in brochures are shifting towards making the “brochure” something of character which holds a greater value. Certain select market sectors are heading towards using the coffee table style publication to create a perceived value about the business and its products.
Looking to product test a range? As digital printers we can help you with pilots of new marketing brochures, short-run print we are more than happy to help with.