Why procrastinate?

We all know the facts, customers like being treated as privileged individuals, yet we scatter-gun generic marketing messages hoping they bite. So why not be savvier?Communication is best when it is one to one. Communication is best when it is direct and meaningful. So how come so many are just following the flock when being […]

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Race to where?

As things get going again, it seems that some of the basics of marketing are getting tossed aside for Arnold Schwarzenegger and his famous “Oozy nine-millimetre” approach. Or being politely put, the scattergun hitting as many as possible with as much low impact marketing collateral. Everyone likes being treated as an individual, personable, being given […]

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